Branding
City Council Election
Branding for Ottawa's 2018 City Council election campaign.
Audience
Progressive adults and elders in College Ward.
Insight
The theme of this election branding for Emilie Coyle’s campaign involved clean colours with a contemporary edge. The conceptualization of this election branding comprised of typesetting stationery items (such as brochures, postcards, lawn signs, advertisement banners, business cards, and much more). Motion graphic videos were also incorporated to target her demographic on social media, which specifically includes students and young adults.
Over the course of the summer and fall 2018, I had the pleasure to see my work displayed throughout the College Ward in Ottawa, and gained experience in designing for print, social media, and web for a corporate environment.
Page layout was also an essential part of this election branding. Legibility, hierarchy, colours and fonts were carefully chosen and executed to create printed pieces at the highest quality.
Brochure layout
Door hanger layout
