colour palette


Middle-class women.


The goal of this logo redesign was to portray Luxe’s quality in services, and renown artistry to Ottawa and its surrounding cities. This newly created logo was carefully curated to bring a sense of modernism, which was highly influenced by the Art Deco style. This logo is timeless, adaptable, and straightforward.


Luxe logo before


Luxe logo redesigned

Deconstructing the logo

To portray the essence of elegance—which plays a crucial part in Luxe’s current presence—the logo was designed in solid, clean lines. It primarily consists of breathable space, contemporary bezels, and a classic colour palette. Gold, which is appropriately associated with luxury, pairs beautifully with the rich black at its centre. To evoke the senses of sophistication, formality, and class, a deep black was selected to create balance. All of these elements combined, the logo successfully emanates to Luxe’s clientele the feeling of grandness, lavishness, and openness.

Logo sketches
Logo sketches

Stationery items

Stationery items

Website layout

Website layout

Branding guidelines

View Live Guidelines
Brand guideline cover
Brand guideline symbol only
Brand guideline contrast section

Animated logo